A recent Business Week article entitle Does Twitter Matter? explores the recent explosion of twitter users and highlights a few large companies like Comcast, Jetblue, H&R Block, Zappos, GM, Fresh Books, Dell and Baskin Robbins who are now tweeting with their customers. The author posted a tweet to all of these companies asking them Why does twitter matter? Within an hour, H&R Block responded with “…many of our customer kudos have been re: responsiveness”.
If you have a few moments I really suggest you read the whole article, it’s worth the time.
It made me wonder what non-web companies like GM and Baskin Robbins might find to say to their customers. Reading through, it seems that GM Blogs’ tweets seem to revolve around fans test driving new cars or asking each other if they’ve seen new articles or blogs on cars. Baskin Robbins is really asking for customer feedback and telling their followers about events and promotions.
As I’m writing this, I’ve been looking at tweets from people I respect like Scobeleizer. I see from his last tweet (4 minutes ago), that he is watching a Barack Obama speech live on CNN. He says “twitterers are going crazy” as Barack Obama gives a live video rebuttal to John McCain’s attack on his Cuban policy…. I think I’ll wrap this up and tune in. :)
