When you’re re-designing your site it’s exciting for you because you get a fresh start and a way to “edit” your current web presence.  Just don’t forget all the people who regularly visit your site – try to convey the excitement to them as well by involving them in the redesign process.
- Raise the excitement – post news right when you start to redesign – engage the users and ask for comments on what they like and what they don’t.
- Create surveys and polls for your users that are easy to fill out and will encourage feedback that you can use while you make design decisions for the new website.  Polls that immediately show user feedback are most engaging for the user
- Â You could even ask for feedback on comps you are considering.
Just make sure you make them a part of the buzz, you don’t want to suddenly change everything and make them feel confused the day you launch. Your users are your biggest asset, make sure they’re on your design team and feel super-important.
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