I’m reading Citizen Marketing – When People are the Message.
One thing I just learned (that really blows my mind) is that for all of the socially empowered content on the web (think Wikipeda, Digg, Blog authors and blog commenters) only 1% of the active population are contributors. Meaning only 1% will ever post a comment on a blog, edit a Wikipedia article, digg a site or write their own blog.
So for me to get 1 comment here on my blog, I have to have about 100 people actually read my post. Wow.
A similarly huge realization is the sheer volume of content the 1% has created on the web.
From a marketing standpoint, any effort to really engage or “fire-up” an online community relies on this 1% of fabulous people. These are the citizen marketers that emerge from the crowd and do the talking for you, becoming your out-of-house marketing arm. The thriving one percent can make your endeavor flourish for the other 99.
Seek out people who already care about your product or your blog and are naturally passionate and listen to them. Find the One Percenters.
