Today I watched in awe as the most beautiful golden retriever frolicked. Â Of course I had to ask where the pooch was groomed so I asked the owner.
“We don’t get him groomed, we use the Defurminator.”
“The Defurminator?”
“Yah, it’s amazing. Â It totally pulls out his undercoat and there is so much less shedding. I think it’s around $50 but so worth it.”
It was the most incredible thing I’ve ever seen – well, maybe that’s an exaggeration, but if you have a long haired canine, you know how much of your day is spent dealing with rogue hair all over the house.
I sped home, stopped quick at the pet supply store and asked if they had it. I even called it the wrong name and she new what I was talking about. (It’s really the Furminator.) Of course, they did but they were sold out of the small ones.  I plopped down $80 for this tool that looked much like every other grooming tool I’ve bought over the years.  Somehow the value of what I was buying was well worth the higher price. It wasn’t just a commodity.
Why?  The power of word of mouth – and of course seeing the results on pretty boy doggy too.  I didn’t even baulk at almost 40% more, cause I was sold before I got there.  Had I been browsing the shelves and simply come upon it, I’m sure I would have laughed at the price tag and the seemingly outrageous claim.
That said, 15 minutes of Defurminating and Parker doesn’t know what hit her:
