Comments on: Mommies backlash against Motrin’s anti-baby-wearing ad http://christen.dybenko.net/2008/11/18/moms-unite-against-motrins-commercial/ A blog on usability, strategic marketing and everything in between. Sun, 11 Jul 2010 18:53:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Shailesh Ghimire http://christen.dybenko.net/2008/11/18/moms-unite-against-motrins-commercial/comment-page-1/#comment-441 Shailesh Ghimire Wed, 19 Nov 2008 22:04:35 +0000 http://christen.dybenko.net/?p=286#comment-441 I had heard of the uproar but hadn't seen the original advertisement. Now that I have seen it - I can fully understand the outrage. It's an insult to mom's everywhere and its like teasing a solider for making a fashion statement when they have to carry a gun into battle. Not only is carrying a baby not a fashion statement. Its a time honored action - done with love only a mom can understand. And dad's - too. I've carried my baby a certain way even with mind numbing back pain. And when a company mocks that it's insulting. I had heard of the uproar but hadn’t seen the original advertisement. Now that I have seen it – I can fully understand the outrage.

It’s an insult to mom’s everywhere and its like teasing a solider for making a fashion statement when they have to carry a gun into battle. Not only is carrying a baby not a fashion statement. Its a time honored action – done with love only a mom can understand. And dad’s – too. I’ve carried my baby a certain way even with mind numbing back pain. And when a company mocks that it’s insulting.

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