Posts written for the ‘Marketing’ Category

There are a few brands that I’d gladly display on my blog without any compensation because I believe in them so much and they’ve changed my life for the better (Apple, Lululemon, RescueTime, WordPress). I’d like to display the relationships I have with trusted brands using microformats that denote them as personal sponsors (one day) or just be a fan of them.

We all want to be the next Seth Godin or 37 Signals. (I know I do.) It’s hard when you pour your blood, sweat and tears into posts and no one seems to care. Sometimes, all the things we want to write about and be respected for are the things our current community doesn’t care about.

When I tackle my feedreader, I start with my “relationship” category and try to comment on at least one of the blogs there before I continue to surf the information fire hose.

Having a personal connection to the author of a blog makes you more likely to comment, but the percentages of commenters is still really low at 2.5%.

Motrin must not have done their market research with this commercial. Their new advertisement has mothers up in arms and caused a huge response on twitter and in social media. The enormous response has prompted Motrin to post a public apology on their website.

1. Monitor your reputation.
Face-to-face service can make all the difference in how your brand is perceived by your customer. You might have the greatest offering in the world, but one bad experience with a cranking customer service rep can change that customer’s opinion in a heartbeat. In this age of new media, one bad experience [...]

Today I watched in awe as the most beautiful golden retriever frolicked.  Of course I had to ask where the pooch was groomed so I asked the owner.
“We don’t get him groomed, we use the Defurminator.”
“The Defurminator?”
“Yah, it’s amazing.  It totally pulls out his undercoat and there is so much less shedding. I think it’s [...]

Today Matt Good questioned whether or not he’ll continue after show signings and meeting fans after his shows.  Kinda makes me feel weird considering I was actually there and met him in person… I’m like… was it me??

It may surprise you that only 1 percent of people contribute to online communities or write comments on blogs. Sometimes it just seems daunting to write your own blog or to comment. In Citizen Marketing, the authors explain why so few do all the work.

When you’re re-designing your site it’s exciting for you because you get a fresh start and a way to “edit” your current web presence.  Just don’t forget all the people who regularly visit your site – try to convey the excitement to them as well by involving them in the redesign process.

Raise the excitement – post news right when [...]