Posts written for the ‘Microblogging’ Category

1. Monitor your reputation.
Face-to-face service can make all the difference in how your brand is perceived by your customer. You might have the greatest offering in the world, but one bad experience with a cranking customer service rep can change that customer’s opinion in a heartbeat. In this age of new media, one bad experience [...]

An examination of Plurk and how it uses “karma” to guage your involvement in the online community. It is intersting to look at whether this type of system is really a motivator or a deterrent in social media and whether a user’s interaction with a system can really be graded.

Who’s using Twitter and why it’s an important communication tool for today’s companies. Stay ahead of the curve and tweet to your customers like Dell, Baskin Robbins and GM do.